Career In Construction: How to Get People Excited About Construction Trade Careers

22 May 2024

In 2023, it was reported that construction trades saw a 5% decrease in the number of apprenticeships being undertaken. That may seem like nothing, but it’s a drop from the 30% increase we saw the year before. Ultimately, what it comes down to is reputation. To get this number up, we have to make construction careers appealing.

It’s time to look at steps we can take as field operators and labourers to bust the myths of the industry and show the world that, just like any other modern enterprise or industry, it is progressive, diverse, and a productive environment for the keen new worker. Let’s go.

Construction Trades: The Myths

There are many myths about building and construction environments. That they’re unsafe, filthy, full of wolf-whistling cowboys, and that construction apprenticeships offer a limited career range.

While it’s true that myths often reflect shadows of truths, it’s important to let the world know that in 2024 and beyond, construction apprenticeship programs are just as affluent a career option as any other industry.

So, it’s important to show this. There are many other steps that you can take alongside this too. Let’s look at the top three methods.

3 Top Ways to Bust the Myths and Reinvigorate Interest in the Construction Industry

  1. Acknowledge & Debunk the Myths

Whether you do it through company websites, apprenticeship training, or at a union level, acknowledging and debunking the construction trade myths can assure prospective apprentices that the environment they are entering is productive, and career-oriented.

For instance, take the perception that construction sites are filthy environments. You can combat this by posting pictures of the sites, as well as emphasising the cleanliness of the on-site construction equipment. This gives an insight into the environment and shows a civil yet productive nature.

2. Emphasise Career Benefits and Paths

People need to know that for any relevant building-site-based apprenticeship, construction is merely one option in the industry. Graft hard and you can qualify as a “journeyperson” to “master craftsperson”, which can lead to project management, scheduling, estimations, and superintendent.

3. Get Active on Social Media

Famously, construction jobs aren’t too active on social media. Workers tend to build to specifications and go home. This means that a lot of the changes and developments that occur go unnoticed. Get active on Instagram, X, TikTok, YouTube, and any SM platforms that are relevant and post thoughts, images, and your team getting on with it.

This is an effective way to show potential apprentices about training, management, and how civil the environment is.

4. Change to Eco-Friendly Equipment

Consider a switch to eco equipment. Nothing shows progression than taking accountability for modern concerns. Out of all of these, the environmental one is the most relevant to construction jobs. Changing to eco equipment, and providing new training for recruits, shows a commitment to mitigating the issues created by construction sites. Plus, it’s one more thing you can talk about on your social media channels.

5. Spotlight the Broad Potential of Skill Development

The greatest way to encourage building construction apprenticeship jobs is to show people how valuable the experience is. Using your media forms, you can emphasize how real construction projects run by experts in state-of-the-art training settings are a sure-fire way to get the best experience for any relevant position in the future. Certifications and awards are great for anybody’s portfolio, even if they decide to make a different career choice.

The Verdict

If enough companies take these steps, then the building and construction apprenticeship jobs will soon be more appealing to people looking to kick start their careers. From there, we can up that intake to its highest number yet.

If this article has piqued your interest, why not begin by switching to eco-plant equipment? PAL Hire offers a next-day delivery option for both eco equipment & field operators, so you can see if it’s right for you before making a more permanent decision.