Premier of New DEVELON Brand from Doosan Launches in Italy

3 March 2023

Doosan have recently announced and started their transition into the branding direction titled DEVELON. The company ethos remains the same, but the name will change to reflect the new ideas and directions of the company as they progress into the future. No wonder the name was developed by combining the words develop and onwards, so it is clear what they imagine the brand to be.

Doosan Infracore will show its new DEVELON brand for the first time in Italy, showcasing new machines and the new branding. DEVELON is looking to further establish themselves as an industry leader, a company that is actively developing construction site technology driven by an award-winning R&D team, working under the motto ‘powered by innovation’.

Here is the rundown of what DEVELON recently revealed will be shown at the show:

SaMoTer Innovation Award 2023: EREV 14W electric excavator awarded

As in 2020, Doosan has again been recognised as a pioneer in innovation, by winning another important award at the 2023 SaMoTer Innovation Awards. The latest award has been won for Doosan’s new electric 14W EREV wheeled excavator, the most advanced and state-of-the-art vehicle of its kind.

Designed with a regenerative transmission system (eDrive), an advanced swing system (eSwing) and eWorking systems it ensures maximum efficiency with zero emissions.


Built with an aerodynamic design, the 14W EREV maximizes peripheral vision even at long distances for optimal safety and protection. By offering 360-degree coverage of the driver’s field of vision, the operator can easily detect obstacles from any angle and in any urban environment.

With its centre of gravity located in the undercarriage, this vehicle provides excellent stability both while working and driving. In addition to providing great stability and power, the 14W EREV also offers impeccable build quality that provides peace of mind when undertaking any project.

New DX20ZE Electric Mini-Excavator

SaMoTer provides the perfect opportunity to showcase the new Doosan DX20ZE two-tonne electric mini-excavator for the first time in Italy. This machine combines its safe, quiet and zero emission design with the successful characteristics and high performance of the equivalent diesel mini excavator for working in confined spaces. 

With a width of just 950 mm, the new DX20ZE can pass through narrow passages and entrances/exits, making it ideal for working in confined space indoor applications such as demolition and basement construction. In addition to indoor projects, the vehicle is ideal for operating in urban centres, in low-noise areas and for night work.

The DX20ZE is driven by a powerful, in-house developed 20 kWh Lithium-ion battery pack, with all of the electrical system and components on the machine optimized for work in harsh environments. A quick-charger system restores 80% of the battery power after only one hour of charging, whilst the on-board charger restores the maximum charge after six hours of charging.

The Revolutionary Transparent Bucket

Among other exciting new products from Doosan that offer added value to customers through innovation, the revolutionary Transparent Bucket system is among the best known and has achieved unprecedented success and attention at every show where it has been presented. This is the world’s first safety system (patented) that allows the wheel loader operator to view the blind spots in front of the bucket, thanks to front top and bottom mounted cameras that record and combine the images in real time on the monitor in the cab, using a curved projection method.


The innovative system, besides ensuring greater safety for the operator and other workers on site, improves operational efficiency as it offers a forward perspective view during loading/unloading operations or during the transport of materials such as aggregates, sand and earth. Doosan/DEVELON is working on developing the system even further with new artificial intelligence algorithms for people and object recognition.

DL420CVT-7 Wheel Loader with Continuously Variable Transmission

At the 2023 edition of SaMoTer, Doosan will be showing the DL420CVT-7-wheel loader, a wheel loader with hybrid transmission, i.e., hydrostatic, and mechanical at the same time. It has a continuously variable transmission (CVT) which manages to deliver continuous power to the wheels independently from the engine and in a variable manner because it switches easily from hydrostatic transmission to mechanical transmission as speeds increase and according to the traction needs, without ever impacting the engine which will be able to work at a lower and more constant number of revolutions.


Thanks to this technology, the DL420CVT-7 provide torque to the wheels that is always available even at low revs, with maximum acceleration (no rev reduction impacts on productivity) and allows faster V cycles with a reduction in fuel consumption of up to 22%.

The advantage is not only a lower environmental impact, and therefore lower noise and reduced consumption along with greater productivity, but it is also ensuring greater comfort for the operator who does not need to use the brake (hydraulic deceleration) and there is less wheel slip with a positive impact on running costs on tyre wear, brake wear and extended axle oil life.

DL85-7 Representing the New Compact Loaders from Doosan

Another prominent product at the Doosan/DEVELON stand will be the new DL85-7-wheel loader representing the recently launched range of five models (DL60-7, DL65-7, DL80-7, DL85-7 and DL80TL-7).

These compact machines set a new industry standard in their class for productivity, flexibility, comfort, safety, and reliability. These new machines offer a comprehensive package of modern technologies, including a powerful Stage V engine, hydrostatic all-wheel drive transmission, 100% differential lock on both axles, and powerful and versatile hydraulic systems.

If you are ever looking to hire out equipment like this, speak to one of our amazing team members today!